HI! I'M JAZ, THE CREATOR OF SEA SPELL
I run Sea Spell from my home office in the Northern Beaches of Sydney, Australia. I created Sea Spell with a lighthearted spirit and the aspiration to design quality yoga & athleisurewear with whimsical prints inspired by the ocean for the Aussie girl in all of us. 

 

WHY I STARTED SEA SPELL
Since I can remember I've been designing clothing & drawing mermaids (or pretending to be one) on the beaches of Australia where I've grown up. I also love the outdoors and have a passion for healthy living. Merging my ocean inspired prints with high performance yoga wear, Sea Spell creates fashion for active living with a surf culture soul. 
WHO DO I DESIGN FOR
Sea Spell girls are playful, vivacious, bold and strong, just like the ocean. Weather you do yoga, weights, run or just live in leggings, my wish is to brighten your days with visions of tropical holidays & adventures on the sea.
THE PRINTS 
With so much fast fashion & seen-it-before prints out there, I place a lot of importance on originality. Every Sea Spell print is crafted with a story behind it. I want to delight everyone who looks at my art and inspire my girls to feel good about themselves when they're wearing my pieces.
You can read about the making and behind the scenes of my prints here.
I also spend a lot of time perfecting a pattern so that it will flatter legs and body, making someone look a little taller or more slimline can be created with shapes, colours and trickery of the eye.
THE FABRIC
I've spent many years researching & testing the highest quality materials for my products and using eco-friendly options wherever possible. The fabrics are durable, soft, easy care and printed with quality inks.
LIMITED EDITION

My collections are limited edition, so you can be the proud owner of one-off, head-turning leggings that only a few women in the world have.

 

Because all Sea Spell pieces are made to order, they are created especially for you, and this means it takes a little time to be printed, hand sewn and delivered to you. 

THE INSPIRATION BEHIND THE ART
Sea Spell prints are lighthearted with a beachy theme. Growing up by the beautiful beaches of Australia, the coastline has has always been special to me and influenced my work.
I could stare into rock pools for hours taking note of colours, shapes & textures of sea life.
Colours which remind me of tropical holidays and light up my heart. 

I'm also inspired by Art Deco, Japanese and Pacific art, Art Nouveau, vintage Disney art, abstract art, and vintage posters.

HOW & WHERE ARE MY CLOTHES MADE?
I searched far and wide for the perfect people make Sea Spell clothes until I found a friendly group of quality printers & sewers in Canada & the US.
I send my pattern artwork to them, and they use their own locally milled fabric to print on then cut and construct it into Sea Spell goodies. They're the ones who also post it directly to you.

Using thick, luxurious eco-friendly fabrics, they make each garment especially for each order, (especially for you!) which is why it takes a little time to reach you (so you will also be contributing to the slow-fashion movement).
Check out the goods, at the Sea Spell Shop.
WHY ACTIVEWEAR?
I live a healthy and active lifestyle, and aren't leggings and anything stretch just the comfiest? They're also the perfect canvas for my patterns to shine - as well as challenge my fashion skills by creating flattering, strategic prints to make women's legs look their best.
MY DESIGN PROCESS
Once I get an idea, I usually do the sketch in a notebook or start developing them on the computer from scratch. Sometimes I sketch or paint the motifs or an entire artwork, which I get professionally digitised so I can make into a repeating pattern digitally.
Check out my current step by step process of my current print collection on my blog
Want to see how I make my prints? Check out my blog : jazminjackson.com
Or go behind the scenes on Instagram at instagram.com/jazstarjackson
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